Lambeth today launched a new scheme that rewards residents for recycling more of their household waste. The scheme, run in partnership with Recyclebank UK and Lambeth’s waste and cleaning contractor Veolia, is intended to boost recycling in Lambeth, helping Labour make the borough greener and improving local people’s quality of life. I was delighted to join Cllr Lib Peck and Cllr Lorna Campbell in Brixton’s Windrush Square to launch the new initiative.
The scheme is being rolled out on council housing estates first. Recycling rates in these areas are traditionally lower because it’s more difficult to collect recycled waste from high-rise blocks compared to the kerb-side schemes that operate elsewhere. If it’s successful, the scheme will be extended to all other residents in the borough within twelve months. Labour councillors expect the scheme to boost Lambeth’s figures above the 22% of household waste that’s currently recycled.
Residents have to register to join the scheme and can then check their recycling points by telephone, online or using a mobile phone app. Points are awarded for enrolling and every time waste is put out for recycling. All residents on a particular estate earn bonus points based on the total weight of recycling materials collected. Communities that recycle the most get the most points.
Over 100 local businesses have already signed up to offer rewards in exchange for points, alongside major national retailers including Coca-Cola and Nando’s. Rewards include free meals, keep-fit activities, and health and beauty therapies. Residents can choose to donate their points to local schools to support green projects as long as the school is registered to receive them.
Lambeth is the first borough in London to launch a recycling reward scheme, and the first in the country to pioneer the scheme on high-rise council estates.
More information about the scheme is available here.